Cell Staff provides nationwide employment opportunities for licensed healthcare professionals specializing in Correctional Healthcare and have divisions in Nurse Travel, Allied Travel, and Behavioral Health / Government Contracting. We revitalized the brand and website to sustain a lively work culture and startup vibe while evolving to support growth and professionalism. Collaborating closely with PARQA’s Creative Director and Copywriter, we developed a comprehensive brand guide and designed minimum viable product pages based on approved wireframes.

• Developing refreshed brand elements: logo, typography, color palette, imagery, and custom iconography
  Brand guide with WCAG AA accessibility standards
• Designing and implementing 13 minimum viable product pages
• Ensuring the new design aligned with the approved wireframes

• Enhanced Brand Perception: The refreshed brand and website successfully balanced the startup’s lively culture with a more mature, professional image, receiving positive feedback from internal teams and external stakeholders.
• Improved User Experience: The new design improved navigation, user engagement, and overall website functionality, leading to higher user satisfaction.
• Consistent Brand Voice: Close collaboration with the Creative Director and Copywriter ensured that the brand voice remained consistent across all MVP pages, strengthening Cell Staff”s market positioning.