Dairy Queen
Role: Design Director
Client: International Dairy Queen
Agency: Beehive Strategic Communication
New company values: Better Together, Forward Thinking, Inclusive and Diverse, and Empowered.
Refreshed B2E branding and communication were created for International Dairy Queen (IDQ) new values of their the beliefs and behaviors that guide how they work together and enrich their culture. Our values also define how we bring our mission and vision to life each day.
A simple signing installation is reminder for everyone who walks into their headquarters in Minneapolis, digital graphics assets the intranet site and motion videos were created to unveil the new values.
